A hypothetical case study to demonstrate how I build organic traction and brand trust for early-stage eComm brands without social media or paid ads.

Overview

SkinTheory is a gender-neutral, sustainable skincare brand created for people who want effective, honest products.

Objective

Turn SkinTheory’s website into a trusted destination for skincare education and product discovery. Build brand authority, drive qualified traffic, and increase conversions organically without relying on ads or influencers.

Target Audience

• Skincare beginners overwhelmed by product choices
• Young professionals seeking affordable, science-backed solutions
• Conscious consumers who value transparency and simplicity

Brand Positioning

Minimalist. Science-backed. Calm. Honest.

SkinTheory is built for people who are tired of marketing jargon and want skincare that works and content that educates, not overwhelms.

SWOT Summary

Strengths:

• Science-led formulations
• Calm, relatable brand tone
• Gender-neutral, sustainability-forward

Weaknesses: